Influencer Inquiry

About Universal Yarn's Influencer Program

Here at Universal Yarn, we strive to deliver the ‘whole package’ for the knitter, crocheter, and yarn crafter. High quality yarns in a wide array of fibers and colors, patterns for adults, children, and homewares, as well as distributing high end bags and accessories to fit your crafting needs.

What We Are Looking For

Social Media Yarn Image

Social Media

Are you an influencer who is passionate about yarn and the fiber arts?

Social Media Icon Phone

Content Creation

Create content featuring our yarns, notions, tools and accessories across various platforms

Social Media Icon Phone


Receive beautiful products and possible paid collaboration opportunities

What it means to be a Universal Yarn Influencer

We are on a mission to partner with social media influencers who share our passion for yarn and the fiber arts. There are many different ways we partner with social media influencers.

Some examples are:

  • Unboxing videos and yarn reviews
  • Hosting a product giveaway
  • Making relevant and interesting content for social media platforms like Instagram static posts and reels, tik tok videos, or a blog post.
  • And so much more! Bring your unique ideas to the table. We would love to hear what you have in mind for a partnership.

We also offer an affiliate code program, where influencers are provided a custom link for their bio, blog, or website. When someone uses your link and makes a purchase, you’ll earn a commission on the sale!

Want to be a Universal Yarn Influencer ?

If you think your social media content is a good fit for our brand, fill out our application below where we can get to know you a little better.

In addition to your basic contact information and list of social media platforms/handles, we ask that please check all of the boxes that apply to the types of social media content you are interested in, and provide a brief description of exactly what you’re interested in.

If the type of content you’d like to make doesn’t fall into one of the check box categories, please choose ‘other’ and write your description in the box.

You may also attach a pdf of your press kit if you have one. Although this step is optional, it is much appreciated!

Once you complete and send the form, we will get in touch with you directly.

Influencer Inquiry Form



Social Platforms - minimum of one*






What would you like to do? - Check all that apply*


Details about the items selected above*


Optional - Upload one file up to 500kb


*indicates required